https://www.zeyneparsel.org/teaching daily 0.75 2023-09-14 https://www.zeyneparsel.org/about daily 1.0 2025-12-03 https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/6f336483-6abd-42d8-86c0-27305c4fa11d/Zeynep.jpg About https://www.zeyneparsel.org/contact daily 0.75 2020-08-05 https://www.zeyneparsel.org/supervision daily 0.75 2021-07-08 https://www.zeyneparsel.org/resume daily 0.75 2024-09-02 https://www.zeyneparsel.org/researchportfolio daily 0.75 2026-03-05 https://www.zeyneparsel.org/researchportfolio/empirical monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/c2bcea28-6976-43ba-9e89-44d8b6714bbb/Screenshot+2026-03-04+at+21.37.38.png Publications - Empirical How does digital object circulation shape parasocial and interpersonal affective encounters? (open access) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/f30a25a8-ef76-4cc2-b082-9a953151d744/Screenshot+2026-03-04+at+21.28.44.png Publications - Empirical How do epistemic objects disrupt the marketplace? (open access) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/6389cbc2-184a-4c40-93f9-92099f011664/Screenshot+2024-09-26+at+20.56.51.png Publications - Empirical How does market work contribute to the shaping of omnivorous consumer subject? https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/e53097ea-5d0c-4d52-acf6-b138cef34406/IMG_0228.jpg Publications - Empirical How does institutional complexity expand practices and shape market evolution? https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1605735430822-24TT7QCY9639QMVKR6E5/Screen+Shot+2020-11-18+at+4.35.01+PM.png Publications - Empirical What is the role of the government and firms in sharing the responsibility in protecting the community in a pandemic? https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596608128382-17KDVWIBSGQD7W4RSH8Q/Screen+Shot+2020-08-05+at+2.15.07+AM.png Publications - Empirical How does co-creation create value and how can firms manage co-creation communities more effectively? (Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596642625421-0OKMR4XBT9V5D7SXK0JI/Screen+Shot+2020-08-05+at+11.50.11+AM.png Publications - Empirical How do some brands degrade their users’ identities? (Please ask for a copy if you need it for academic purposes) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596608787431-XVF0K33PWNUPYGU065A9/Screen+Shot+2020-08-05+at+2.25.53+AM.png Publications - Empirical How do consumers form emotional bonds with places?(Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596639347521-9PG8W7QQBL7GZ66RZYDV/Screen+Shot+2020-08-05+at+10.54.50+AM.png Publications - Empirical How do marketplace circulated taste regimes shape everyday practices?(Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596641244311-7XQR80H2SKVKTOWB8NSY/Screen+Shot+2020-08-05+at+11.26.38+AM.png Publications - Empirical When your identity becomes a cultural parody, how do you deal with it?(Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596641388269-PLYH8VJM1KXYPVQSJ4WP/Screen+Shot+2020-08-05+at+11.29.26+AM.png Publications - Empirical What should brand managers do with disparaging images circulating in the popular culture? (Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596641598427-F34W3LZ98CW1T0A1H9M8/Screen+Shot+2020-08-05+at+11.32.42+AM.png Publications - Empirical How do hegemonic brands shape marketplace experiences? (Download for personal use) https://www.zeyneparsel.org/researchportfolio/edited-volumes monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596643804195-60LKRNP5K0US015CYO19/Screen+Shot+2020-08-05+at+12.09.51+PM.png Publications - Edited Volumes Special issue on Taste https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596607854427-I0B2ZHTXDOD2CGTWSVUL/Screen+Shot+2020-08-05+at+2.10.07+AM.png Publications - Edited Volumes This book provides an interdisciplinary collection of theoretically and managerially relevant research on taste. (Preview download) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596644490157-URC1WCP1IOTYOZ3OQ8Y3/rjmm20.v031+%281%29.jpg Publications - Edited Volumes Theorizing Gender and Gendering of Theory https://www.zeyneparsel.org/researchportfolio/project-three-kkmpc monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/010e8c33-a00c-4d16-b9db-234f83a5a0d9/Screenshot+2024-09-26+at+21.03.58.png Publications - Conceptual How are marketplace moral sentiments shaped? https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/dda51e07-9b1d-4c87-b2ba-7b68ee9bf055/Meat.jpg Publications - Conceptual How did meat become a contested icon? (Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/cf3a7d63-f3b2-4274-8df8-5956fe878784/Screenshot+2024-09-26+at+21.05.16.png Publications - Conceptual How did platform affordances evolve and what kind of affordances do some popular platforms facilitate?(Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596637895448-PYDOI568QP4BIZ20XGK3/Screen+Shot+2020-08-05+at+10.31.18+AM.png Publications - Conceptual How did theories of taste change across time? (Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596642044167-EYHZ7VWPB03QNH62VSRE/Screen+Shot+2020-08-05+at+11.40.27+AM.png Publications - Conceptual How do circulation of things create value? (Download for personal use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596642294692-3EEG3Z51BG2RPJE6RFDW/Screen+Shot+2020-08-05+at+11.44.11+AM.png Publications - Conceptual Our now super retro (but to be revised) chapter on Blogs. (Please ask for a copy if you need one for educational purposes) https://www.zeyneparsel.org/researchportfolio/methodological monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596638501411-P1WTEU7U77E6EIUYNU2E/Screen+Shot+2020-08-05+at+10.41.25+AM.png Publications - Methodological and Pedagogical A tutorial for designing and doing interviews for consumer research. (Download for personal use). Also in Portuguese. https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596643054822-0PZIFMLHV91XXXGLLI5Y/Screen+Shot+2020-08-05+at+11.57.11+AM.png Publications - Methodological and Pedagogical A book chapter written for Consumer Culture Theory Textbook (please ask for a copy if you need one for pedagogical use) https://images.squarespace-cdn.com/content/v1/5f2a38b7442bab3791aaf5f5/1596643224585-BR80GDIDM1V85B4D72IM/Screen+Shot+2020-08-05+at+12.00.02+PM.png Publications - Methodological and Pedagogical - How to integrate data from blogs with ethnographic methods and how this data can be used to develop theory (Download for personal use)